By Breaking Travel News Avis has arrived on UK TV screens for the first time with the launch of its new campaign, ‘Unlock the world’ with a 60-second ad during the half-time break of the England World Cup match against Costa Rica. The new brand campaign, Unlock, sets out to reframe Avis as a contemporary brand, for a contemporary audience, and remind people of the premium experience Avis provides, highlighting its fantastic fleet of cars in a way that will excite and inspire audiences.
Source: Breaking Travel News – News
Avis brings new campaign to FIFA World Cup 2014
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