By Breaking Travel News Sandie Dawe, the former chief executive of VisitBritain, has been appointed a strategic advisor to Four Communications, a leading integrated marketing communications agency based in London. Dawe was the architect of Britain’s tourism strategy for the London Olympic & Paralympic Games and played a major role in the development of the Government’s GREAT campaign which successfully unites the international promotion of Britain under one banner for inward investment, education, trade and tourism.
Source: Breaking Travel News – News
Dawe takes up new role with Four Communications
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