By Breaking Travel News Data from Touchstone, the new subject line analysis tool from Alchemy Worx, has revealed the words that result in a higher open rate when used within the email subject line, as well as those that could potentially harm campaign performance. The data shows that ‘content’, ‘offer’, ‘benefits’ and ‘premium’ are four of the top five words brands can use to increase consumer opens, while ‘Friday’, ‘Monday’ and ‘Double’ are three of the worst performing. Whether you’re a retailer, travel, media and entertainment or financial services business, the data reveals that first impressions are always important and in the case of the email subject line, some words are certainly better than others.
Source: Breaking Travel News – News
Touchstone reveals best subject line words for email campaigns
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